The Eight Coaching Attributes demonstrated by exceptional coaches:

  • Credibility
  • Empathy and respect
  • Professional separation and boundaries
  • Diagnostic skill and insight
  • Flexibility and range in approach
  • Working to the business context
  • A philosophy of “personal responsibility”
  • Skillful challenging
    – Dagley, 2009

“Part therapist, part consultant, part motivational expert, part professional organizer, part friend, part nag — the personal coach seeks to do for your life what a personal trainer does for your body.”
~ Kim Palmer, Minneapolis-St. Paul Star-Tribune


The coaching process is straight forward and important to understand.

  • Meet in person or on phone to determine fit. Is the situation one that the coach has competence to address, does the person(s) want to be coached, and are the parties comfortable with one another?
  • Define objectives, establish timeframe, set mutual expectations, price, measurement criteria.
  • Conduct interviews, assessments, and feedback to gain understanding of the individual and work context.
  • Coach according to needs.
  • Check qualitative and quantitative progress.
  • Follow-up to encourage and support growth and development.